Creating a LinkedIn Company Page: The Step-by-Step Guide 2026
Create a LinkedIn company page in 2026: steps, key settings, content that performs, and mistakes to avoid. A practical guide for business owners.
In brief
A LinkedIn company page is the official showcase for your organization on the network. It is separate from your personal profile: it represents the business, not the individual. You can use it to publish news, display job listings, run ads, and access audience analytics. This guide covers step-by-step creation, the settings to configure from day one, the content that works in 2026, and the most common mistakes.
LinkedIn company page or personal profile: what is the difference
Both can coexist. But they do not serve the same purpose.
| Criteria | Personal profile | Company page |
|---|---|---|
| Identity | An individual | An organization |
| Connections | Connection requests, network | Followers only, no messaging |
| Organic reach | Stronger, favored by the algorithm | Limited: around 1 to 2% of followers reached |
| Analytics | Post data | Full statistics: audience, followers, impressions |
| LinkedIn Ads | Not available | Yes, required to run campaigns |
| Multi-user management | No | Yes, multiple admins possible |
| Main use case | Personal branding, outreach, opinion | Institutional credibility, recruitment, advertising |
The key takeaway: the founder's personal profile generates more natural engagement. The company page serves as a brand foundation, a support for ad campaigns, and a reference point for candidates and partners. The two complement each other, they are not in competition. To go further on using your personal profile, see our article on LinkedIn for business owners.
Creating your LinkedIn company page: the steps in order
Creating a LinkedIn page takes less than 15 minutes if you have everything ready.
Prerequisites:
- An active personal LinkedIn account
- Authorization to act on behalf of the company
- The company logo (square format, PNG or JPG)
- Your website URL
Steps:
- Log in to your personal LinkedIn profile.
- Click the For businesses icon in the top right corner of the homepage.
- Scroll down and click Create a LinkedIn Page.
- Choose the type: Company (in the vast majority of cases).
- Fill in the basic information: company name, website, industry, size, organization type.
- Set the public URL for the page:
linkedin.com/company/[your-company-name]. Choose a short URL that is consistent with your brand name. - Check the box confirming you are authorized to create this page.
- Click Create page.
- Then add the logo, banner, description, and CTA button from the admin dashboard.
The page is free to create. You become the super admin and can add other managers at any time.
The key settings to configure from day one
Do not leave your page empty after creating it. Visitors who land on an incomplete page leave immediately.
The description: 2,000 characters worth using well
LinkedIn allows up to 2,000 characters in the "About" section. This is your only free-text space on the page.
- Open with what you do specifically, for whom, and what result you deliver.
- Avoid generic phrases ("innovation leader," "tailored solutions").
- Include keywords from your industry: LinkedIn indexes this field in its internal search results.
- Close with a clear call to action: visit the site, get in touch, follow.
The banner: dimensions and what it should communicate
The LinkedIn banner for a company page displays in a very wide format. The recommended dimensions in 2026 are 1128 x 191 px (PNG or JPG, under 3 MB).
What it needs to show at a glance:
- Your positioning or main value proposition
- Your visual identity (colors, typography)
- Optionally, a proof element: a figure, a benefit, a short tagline
Avoid overly busy visuals: the banner is often cropped on mobile.
The CTA button: which type to choose based on your goal
LinkedIn offers several action button types on the company page:
- Visit website: the default choice, suitable for most cases
- Contact us: relevant if you want to generate direct inquiries
- Sign up: useful if you have a form or a newsletter
- Learn more: for complex offerings that require a dedicated page
Choose one objective. The CTA button should match the logical next step for a visitor discovering your company.
Page hashtags: how to choose them
LinkedIn lets you associate up to 3 hashtags with your company page. These hashtags determine which thematic feeds your page can appear in.
- Choose niche hashtags, not mega-hashtags (#marketing has millions of posts).
- Favor terms that your target audience actually follows.
- Examples:
#SMB,#HR,#DigitalTransformation,#Recruitment, depending on your sector.
Publishing on your LinkedIn company page: what works in 2026
The organic reach of company pages is low: 2026 analyses put it at between 1 and 2% of followers. That is not much. But it is not a reason to stop publishing.
What works:
- Native videos (uploaded directly to LinkedIn, not YouTube links)
- PDF carousels: educational formats, checklists, client case studies
- Short, structured text posts with a strong hook on the first line
- Clear-cut positions on a topic in your industry
What does not work:
- External links in the first line (LinkedIn penalizes reach)
- Generic posts with no point of view
- Stock visuals without context
A realistic frequency: 2 to 3 posts per week, spaced at least 24 hours apart. For a company page, consistency matters more than volume. See our guide on posting frequency to calibrate your rhythm.
Company page vs. founder's profile: a post published from the founder's personal profile will generally reach 5 to 10 times more people than a post from the page. The company page serves as an institutional reference. The founder's profile acts as a visibility engine. Both need to work together. To learn how to write a LinkedIn post that performs, that topic deserves its own article.
Keeping your page active without a community manager
A professional LinkedIn page does not require a dedicated role. Three practices are enough to maintain a credible presence.
1. Get employees involved
Ask your team members to link to the company page in their LinkedIn profiles. Each connected employee increases the page's visibility in search results and in their contacts' feeds. When they share or comment on a page post, reach multiplies without any extra effort on your part.
2. Reshare the founder's posts
When the founder publishes a relevant post on their personal profile, the page can share it. It is quick, consistent, and gives the page substance without creating additional content.
3. Schedule in advance
LinkedIn offers a native scheduling tool directly from the page interface. Block 1 hour every two weeks to prepare 4 to 6 posts. You publish consistently without being tied to the network every day. To build a LinkedIn strategy for your small business that holds up over time, scheduling is the key.
The mistakes that sink a LinkedIn company page
These mistakes are common. They are easy to fix.
- Page created but never maintained. A page with no posts for 3 months sends a negative signal to visitors. Publishing twice a month is better than going weeks without posting anything.
- Generic description. "We are an innovative company that supports its clients" says nothing. Replace it with what you do, for whom, and with what concrete result.
- No link from your website. Add a link to your LinkedIn page on your site (footer, Contact page, About page). This helps both your SEO and your credibility.
- No employees linked. A company page with no visible team members looks empty. Invite your staff to list your company in their work experience.
- URL not personalized. A URL like
linkedin.com/company/123456789is hard to share and undermines credibility. Customize it at the time of creation.
FAQ
Do you need a personal LinkedIn account to create a company page?
Yes. LinkedIn requires an active personal profile to create and manage a company page. You cannot create a page without an individual account attached to it.
Can you create a LinkedIn company page for free?
Yes, creating a LinkedIn company page is entirely free. Paid features (LinkedIn Ads, advanced Career Pages) are optional and activated separately.
How long does it take to create and set up a LinkedIn company page?
Creation takes less than 15 minutes. Full configuration (description, banner, CTA, hashtags, first post) takes around 1 hour. Plan to have your logo, banner, and description text ready before you start.
Further reading
- Social Media Communication Plan for Small Businesses: Build Yours Without an Agency
- Social Media Content Strategy for SMBs: 5 Decisions to Make Before You Post
Useful resources
- LinkedIn Help Center: Create a LinkedIn Page
- LinkedIn Help Center: Best practices for creating a LinkedIn Page
- Analysis of LinkedIn page organic reach in 2026 (Petrichor Growth)
If you want to keep your LinkedIn company page active without spending hours on it every week, Postorico automatically generates and schedules your posts, with a review step before publishing so you stay in control of every piece of content that goes out.
