Identity & business
Let's start with the basics: who you are and what you do.
Be specific. The exact job, not the broad category.
As if you were explaining it to a stranger at a party.
Offer & positioning
What you sell, and why people should choose you.
The #1 benefit you bring.
What others don't do, or don't do like you.
We'll never mention them. It's just to map your market.
The “why” behind the project. Often the gold of your communication.
Your ideal client
To strike the right tone, the AI needs to know who it's talking to.
Who are they? Job, age, situation, level…
Beyond the product: their deeper goal.
What holds them back from saying yes.
Your client's jargon. The AI will use it to sound natural.
Voice & tone
The heart of the setup: how you sound.
Your brand's character in writing.
A character, a type of mentor, a vibe. Very useful to calibrate the tone.
We draw inspiration for the tone (never to copy).
Content pillars
Your big recurring topics: what you talk about all the time.
One per line. These are your “pillars”.
The ground where you want to be people's first thought.
Your core message, your deep conviction.
Divisive takes make the best content.
Red lines
What the AI must never do. Just as important as the rest.
Vocabulary that doesn't sound like you.
What we don't touch.
Important to stay credible and compliant.
Mandatory notices, regulated industry, etc.
Hooks & calls to action
What makes people stop scrolling, and what makes them act.
One per line. The AI draws on them to open posts.
One per line. What you ask the reader to do.
Editorial rules
Your “bible”: the rules the AI will follow to the letter.
Everything that overrides the rest. Structure, what's forbidden, CTA dosage…
How you build a post that works.
Your best content
The most valuable input for calibration: paste your real posts. Optional but highly recommended.
Networks & rhythm
Where you publish, and how often.
So we can pick up your style and history.
Visual identity
Your colors and style for generated visuals.
Upload your logo (PNG, JPG, SVG, WebP, 5 MB max).
Overall vibe of your visuals.
We take inspiration from composition and mood.
Upload example visuals: 6 images max, 5 MB each.
Goals
Finally: what you want all this to bring you.
Anything we didn't ask that matters to you.
Send your answers
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